3 Steps to Starting a Movement In Your Industry That Tackles a Big Problem and Positions Your Firm as a Leader

Some CEOs were surprised when Business Roundtable redefined the purpose of a corporation to include promoting "An Economy That Serves All Americans." But some of the most successful companies that we work with at CEO Coaching International are the ones that have a vision beyond profit. They're the companies that are actively asking employees what's important to them. They're turning down huge cash infusions from celebrity investors because they believe their products can improve the environment. They're finding innovative new ways to let employees earn ownership and grow their personal wealth. And they're being intentional about how they build their legacies. On today's show, we welcome back Kerry Siggins to discuss the grassroots efforts she's undertaken to promote a global safety movement in her industry. Starting a movement definitely isn't for every CEO. But it's leaders like Kerry who are leading their employees and their businesses towards BIG things beyond the business.