#3 The difference between Business Strategy and Marketing Strategy

from What Matters Marketing · host Kim Skilton

The difference between Business Strategy and Marketing Strategy Strategy. It's a buzzword bandied about in boardrooms and business articles, whispered with reverence and wielded like a secret weapon. But what does it really mean? And how does it differ from that other frequently paired term such as "marketing strategy"?Buckle up, marketing mavericks and savvy entrepreneurs, because in this week's What Matters Marketing podcast episode I’m going to dissect both, leaving you equipped to conquer the strategic landscape with clarity and confidence.I hope you enjoy the show and if you do, please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @whatmattersmarketing so I can give you a shout out too, or visit me at whatmattersmarketing.comInstagram | Facebook | Tiktok | Linkedin

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This episode is 18 minutes long.

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This episode was published on March 12, 2024.

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