PODCAST · business
What Matters Marketing
by Kim Skilton
Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more. With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.
Episodes
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#12 Mastering Influencer Marketing: From Basics to ROI
Not sure if Influencer Marketing is for you? Listen in where I share with you the critical elements you need to know including: What is Influencer Marketing Benefits of Influencer Marketing Finding Suitable Influencers Working with Influencers Cost of Influencer Marketing Measuring Success Future...
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#11 Latest Instagram Algorithm Updates
The head of Instagram Adam Mossieri announced last week that they are making changes to the Instagram algorithm with 3 key changes. In this weeks short but sweet episode, I share with you what they are and how you can take advantage of them. Looking for Social Media Content Ideas? Grab my list of...
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#10 7 Free Ways To Promote Your Business
With a complex marketing landscape combined with some tough economic times, many business owners are overwhelmed and in doubt with what to do to get more customers. This overwhelm and doubt often leads to business owners not doing anything or they just keep doing what they’ve always done,...
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#9 10 Tips to SEO Success
In this week's episode, I am covering one of my most favourite marketing strategies and that is SEO - Search Engine Optimisation. In this episode, I share with you some secrets giving you 10 tips to SEO success for your business. These 10 tips will give you the focus and clarity on what to...
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#8 Googles E-E-A-T and why is it important for SEO
Googles EEAT and why is it important for SEO If you’re not already familiar with Googles E-E-A-T then you’ll absolutely want to listen in to todays show. I’m going to dive into what Google’s E-E-A-T is why it’s important for your SEO Specifically, we will look at: What does E-E-A-T stand for How...
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#7 7 Technical Website Requirements
Today I am talking to you about Mastering the Technical Aspects of Website Development providing you with a 7 point checklist. Creating a new website involves more than just its aesthetics and content. While the look, feel, and overall customer journey are crucial, paying attention to the…
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#6 The Power Of Customer Reviews
The power of Customer Reviews In today's show we’re going to review Reviews and the power that they have to drive huge success for your business and also the power that they have to kill your business. In Episode of 6 of the What Matters Marketing Podcast, I’ll cover: Latest research findings by...
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#5 How to run a Successful Giveaway
How to run a successful Giveaway Running a giveaway is more than just a chance to gift your existing audience with something special. It's a strategic move to: boost awareness engage your community and expand your database Whether you're launching a new product or simply aiming to grow your brand...
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#4 Effective Marketing in a Cookieless world
What does the end of the cookie mean for your business? In this episode of the What Matters Marketing podcast we take a deep dive into: The impacts of a cookieless world What is a cookie What is third party, second party and first party data Why is third party data being removed How you can…
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#3 The difference between Business Strategy and Marketing Strategy
The difference between Business Strategy and Marketing Strategy Strategy. It's a buzzword bandied about in boardrooms and business articles, whispered with reverence and wielded like a secret weapon. But what does it really mean? And how does it differ from that other frequently paired term such…
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#2 The new email deliverability rules and what it means for your business
The new email deliverability rules and what it means for your business. In February 2024, the world’s two major email providers Gmail and Yahoo began to block and aggressively filter incoming email traffic that doesn’t meet domain authentication and procedural requirements for businesses who send...
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#1 Top 5 Marketing Opportunities for Business in 2024
Buckle up and get ready for another exciting year of marketing opportunities in 2024. Regardless of whether you’re just starting out or you’re an established brand, it pays to be across new marketing trends and opportunities so you can conquer the ever-evolving marketing landscape. Today I’m…
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Welcome to the What Matters Marketing Show
The What Matters Marketing podcast is your place to hear about proven sales and marketing strategies that will lead to more visibility, more customers and more profit. With more than 20 years marketing experience, plus over 9 years building my own business and helping hundreds of business owners...
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ABOUT THIS SHOW
Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim Skilton who is here to guide you on all things marketing including branding, marketing strategy, social media, content marketing, media buying, promotions, influencer marketing, website optimisation and much more. With more than 20 years marketing experience, plus over 9 years building her own business and helping hundreds of business owners along the way, Kim knows first hand what it takes to build a business from the ground up. Whether you’re an established business owner, a budding entrepreneur or a motivated marketer, each episode is designed to help you be informed and confident in what matters when marketing your business.
HOSTED BY
Kim Skilton
CATEGORIES
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Frequently Asked Questions
How many episodes does What Matters Marketing have?
What Matters Marketing currently has 13 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is What Matters Marketing about?
Do you wish you had a Marketing BFF in your hip pocket? Someone with decades of experience that can provide you with valuable tips, current advice and actionable marketing strategies. Great news, you’re in the right place! The What Matters Marketing Show is hosted by the award winning marketer, Kim...
How often does What Matters Marketing release new episodes?
What Matters Marketing has 13 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to What Matters Marketing?
You can listen to What Matters Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts What Matters Marketing?
What Matters Marketing is created and hosted by Kim Skilton.
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