3. The HUMAN Approach to Email Marketing

Email marketing gets treated like the boring part of business, but honestly? It’s still one of the best tools you have if you actually want to build relationships, nurture your audience, and make sales without relying entirely on social media.In this episode, I’m breaking down my very human approach to email marketing: how to grow your list, what automations actually matter, why storytelling converts better than constant selling, and the biggest mistakes I see brands making over and over again.We’re talking nurture emails, lead magnets, analytics, subject lines, conversions, and why I think way too many people are overcomplicating this whole thing. I’m also sharing why I care so much about email marketing in the first place, why I think it gives you way more control than social media, and why your newsletters do not need to be perfect to work.If email marketing has been sitting on your to-do list for months or even years, this is your sign to finally start.In this episode, we talk about:Why email marketing still has one of the highest ROIs in marketingWhere email actually fits in your sales funnelHow to grow your email list without annoying your audienceWhat makes a good lead magnetThe automations every brand should set up firstMy thoughts on AI-written newslettersThe metrics that actually matterWhy unsubscribes are not the end of the worldCommon email marketing mistakes I wish more people avoidedConnect with me on Instagram: https://www.instagram.com/itsallmost/Visit my website: https://www.itsallmost.comJoin The Conversion Club: https://itsallmost.com/the-conversion-clubSources:As of 2026, email marketing continues to lead on ROI, seeing a return of $36 - $42 with every $1 spent (still offering better conversion rates than social or search and making it the most profitable channels in email marketing) (Omnisend 2026 report). Email marketing generates between $36 and $40 for every $1 spent (Omnisend 2026 report). Open rates rose for the fifth consecutive year, even as click rates declined. At the same time, click-to-conversion jumped 53% YoY, meaning fewer people clicked, but those who did were far more likely to buy. (Omnisend 2026 report via Enterprise Times)Automations delivered outsized results. They represented just 2% of email sends, but drove 30% of revenue, earning 16× more per send than scheduled campaigns by reaching shoppers at high-intent moments. (Omnisend 2026 report) For this reason, automation (abandoned cart, welcome series, and back-in-stock emails) can be the real money-maker.Automated emails = 2% of sends → 30% of revenue (Omnisend)Generate 16× more revenue per email than campaigns (Omnisend)Have 2,361% higher conversion rates than batch emails (Omnisend)Nearly 1 in 6 marketing emails never reach intended inboxes (Validity Report via LandBase)Back in the 1930s, when the “Rule of 7” was first coined, people were only seeing 50 - 200 ads a day. In 2026, that number is between 4,000 - 10,000 ads daily. Back in the 1930s, when the “Rule of 7” was first coined (Science of People), people were only seeing 50 - 200 ads a day (average based on online sources). In 2026, that number is between 4,000 - 10,000 ads daily (Colorlib). That’s roughly a 5,000% - 8,000% increase, meaning we’re now exposed to 50 - 80 times more advertising than people were back then.