3 Things Every Parent Gets Wrong About Kids And Money | GoHenry Founder: Louise Hill

What if everything you were taught about money came too late? Louise Hill was 47, a single mum with two kids, a mortgage and virtually no savings when she quit her job to build GoHenry, the app that has taught millions of children how to earn, save and spend. In this episode she tells me how it really happened: the years of dead ends, the record breaking crowdfund that raised £4 million in a single weekend, and the truth about what founders actually take home when their company sells for a reported £180 million.We talk about why schools are still failing our kids when it comes to money, the habits children form far earlier than most parents realise, and what Louise believes every parent should be doing at home instead of waiting for the education system to catch up.We also get into the reality behind the headlines. GoHenry's UK business was bought by Barclays, yet Louise will tell you herself that she is not rich yet, and her explanation of why is one of the most honest conversations about founder wealth you will hear.In this episode:00:00 Introduction: the £180 million question1:47 From kitchen table to iTunes overspend: how the idea was born3:23 Quitting a job at 47 with a mortgage and no safety net8:39 The early rejections: "nice little charity"13:15 Sheer bloody mindedness: surviving the early slog17:41 Raising the first £672k and learning to scale properly25:28 Why CrowdCube changed everything31:16 The £4 million weekend that broke records36:29 Marketing 101: what made the raise actually work39:53 The black cab story: what building GoHenry actually cost her42:39 "I don't think there is a balance"43:56 The Little Red Book of GoHenry49:03 GoHenry sold twice: Acorns, then Barclays50:10 "I hadn't walked away with pockets full of cash"55:01 So is she rich? The truth about founder payday55:36 The Femme and Fortune 5Sign up to my newsletter for weekly wealth building insights: https://ayeshaofori.com/newsletter/