3 Things I Learned at the UK's Biggest Fitness Event

Every year, Elevate brings together the biggest names in the UK fitness industry. This year, I attended and came back with three insights that every in-person PT and coach needs to hear.Some of what I saw might surprise you. Some of it will confirm what you already suspected. All of it points in the same direction.In this episode, I share three things he noticed at Elevate that give a clearer picture of where the fitness industry is heading, what that means for in-person coaches, and where to focus your attention right now.In this episode:Why the reformer Pilates boom tells us something important about what people actually want from fitness right nowThe surprising move away from technology in gym equipment and what it suggests about how your clients want to be coachedWhy AI leaders at Elevate were warning fitness providers to keep their staff and hire more people, not lessThe blind spots in AI fitness technology that make in-person coaching more valuable than everThe belief that holds PTs back regardless of where they're based — and why even coaches at high-end London gyms struggle with itIf you're an in-person PT wondering whether the industry is moving away from you, this episode will give you both clarity and confidence.Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt