What I learned launching 3 times in 7 months (during a trust recession)

I just wrapped my third program launch since restarting my business in late 2025 and I have a lot to say about it.Not the highlight reel version. The real version - what worked, what flopped, what surprised me, and the thing nobody talks about when they're teaching you how to launch your coaching business or grow your offers online.Here's what I've figured out after three launches in seven months: the strategy matters. And who you're being while you execute the strategy matters just as much. Your nervous system is either working for you or against you during a launch, and most people are white-knuckling their way through it without realizing there's another way.In this episode I'm sharing the three lessons that changed everything for me - as a business coach, as an entrepreneur, and as a human being who refused to burn herself down in the process of building something she loves.If you're a coach, healer, creative, or heart-driven entrepreneur who's launching an offer, growing a personal brand, or just trying to build a sustainable business without the hustle hangover — this one's for you.What You'll Take Away From This EpisodeWhy "just starting" is the most powerful business strategy nobody's actually usingWhat's really happening in the online business space right now and how to work with it instead of against itThe nervous system piece that most launch strategies completely ignore - and why it's costing youWhat different launch strategies taught me about selling authentically in 2026Why trusting the process isn't just a mindset platitude - it's a practical business skillHow to release the pressure without releasing the momentumWhat it actually looks like to grow a coaching business, launch your offers, and still feel like yourself at the end of it----------Ready to F**k Around &Get Paid?Join The Expansion Room 👉 jenliss.com/expansion-----👉  Come into The Expansion Room @ jenliss.com/expansionIf you loved this episode, make sure to:Follow the podcast on your favorite app so you never miss an episode.Leave a review - it helps me reach more amazing unicorns like you.Follow me on Instagram @jennifer.liss_