3 things retailers like Ulta & Sephora are looking for in beauty brands, with Everyday Humans Charlotte Chen Pienaar

Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand.  Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all. If you’re building a CPG brand and want to learn from women like Charlotte, come join us in Hype Club where you can access our take on Modern Mentorship, live workshops and masterclasses. LINKS WE MENTION: Everyday Humans' Instagram Charlotte's Instagram Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.