Recruitment Is Marketing: Attract the Right People and Repel the Wrong Ones | Karie Kaufmann

Send us Fan MailRecruitment is not simply about choosing the best applicant from the people who happen to respond to your advert.It begins much earlier with defining the result you need, creating a campaign that attracts the right people and deliberately helping unsuitable candidates deselect themselves.In this episode, Peter Boolkah speaks with business coach Karie Kaufmann about three mistakes that cause growing companies to settle for average candidates.They explain why copying competitors’ job adverts produces generic applications, why founders recruit responsibilities instead of outcomes and why the strongest candidates may never visit a conventional job board.You’ll discover:Why hurried recruitment leads to compromisesHow to identify the one or two strengths that genuinely matterWhy an outstanding candidate may still have weaknessesThe danger of selecting the best person from a mediocre applicant poolWhy a role should be defined by outcomes rather than dutiesHow to turn a recruitment advert into an employer-marketing campaignWhy your values, purpose and personality should appear in your recruitmentHow a distinctive campaign attracts good-fit candidatesWhy effective recruitment should also repel unsuitable candidatesThe difference between recruitment and selectionHow personal and employee networks can expand your reachWhy the strongest candidates may be passive rather than actively applyingHow to identify the platforms and communities where potential employees spend their timeKarie’s three recommendations are:Define the essential strengths and outcomes before advertising the role.Treat the entire recruitment process as a marketing campaign.Move beyond job boards by using personal, employee and social networks.Poor recruitment creates more than an HR problem. It creates additional management, rework and firefighting, and often leaves the founder compensating for an employee who was never properly matched to the role.A scalable business needs a repeatable hiring system that produces capable people without depending upon the founder’s intuition or desperation.CONNECT WITH KARIE KAUFMANNWebsite: https://kariekaufmann.com/LinkedIn: https://www.linkedin.com/in/kariekaufmannActionCOACH: https://coach.actioncoach.us/find-a-coach/kariekaufmannCONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com