3 Tips to Maximize the ROI on Paid Advertising in the 2020 Election Year

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency. Since 2002, Marty has consulted with small businesses and start-ups to help them succeed online. He's also an author and speaker who is known for delivering ROI for his clients. During out interview we discuss: - How and why they came up the name Bad Rhino? - Marty shares one business super power he wishes he had. - He shares the #1 strategy they use to get new clients for his business. - We discuss how to maximize your paid advertising ROI in the 2020 election year. - Why and how to prepare for fall election season. - How the crack down on fake news will impact paid advertising. - Marty shares some winning strategies for retailers that are heavily leveraged during the holiday seasons. - We discuss the strategy of diversifying your marketing and ad spend beyond Facebook, Instagram and Google.  - The importance of leveraging organic social media as a way to help enhance your ROI. - Marty shares his favorite growth tool/software. - He recommends one of his favorite books for the audience. Marty's websites: www.badrhinoinc.com Email questions to [email protected]