$3 to Acquire, $3 Back in 7 Days w/ Andy Mackensen, The Assist

Andy Mackensen has grown The Assist to a newsletter for professional women that adds roughly 30,000 subscribers a month through paid media. It pays about $3 to acquire a subscriber and makes that $3 back within seven days, before the subscriber ever receives a regular newsletter send.In this episode he walks through his SCALE framework: Subscribers, Conversion, Activations, LTV, and Enrichment. We get into the five-question quiz that 83% of new subscribers complete, the quiz results page that recovers half the media cost immediately, why The Assist no longer has a rate card at all, and the 30–40% attribution leak that's killing sponsorship renewals across the industry.If you're measuring cost per subscriber instead of cost per engaged subscriber, this one will change how you think about acquisition.Chapters00:00 — Cold open and intro02:38 — Why "measurable business result" beats selling placements07:28 — Subscribers: attracting the right person, not anyone09:33 — Conversion: landing pages and the five-question quiz13:34 — The seven-day payback17:43 — The CDP and cost per engaged user21:13 — Activations: throwing out the rate card24:39 — Bridge pages and the 30–40% attribution leak33:16 — LTV: revenue beyond sponsorships43:28 — Enrichment: turning an anonymous email into a profileConnect with Andy MackensenLinkedIn: https://www.linkedin.com/in/andrewmackensen/The Assist: https://theassist.com/Subscribe to Our Newsletter: https://links.audiencebridge.io/subscribe-v2 Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismiquel/ If you liked this episode, subscribe to my podcast!