#3 Understanding FTC Guidelines for Affiliates and Influencers, Tricia Meyer, Lawyer and PMA Executive Director

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tricia MeyerHype man & Announcer: John PotitoTricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect.How and what to understand about Affiliate Regulatory and Compliance?How do we view FTC Disclosure from a Legal Perspective? Timestamps:00:00 Introduction to Trisha Meyer and her background02:10 Discovering affiliate marketing through blogging challenges04:47 Importance of legal compliance in affiliate marketing06:45 FTC guidelines and consequences of non-compliance08:13 Role of intermediaries in ensuring proper disclosure09:35 Monitoring and enforcing compliance with FTC guidelines11:26 Consequences of non-compliance and additional red tape13:12 Importance of contracts in monitoring disclosure compliance15:13 Discussing challenges with toolbars in affiliate marketing17:17 The role of the Performance Marketing Association (PMA)20:14 The dilemma of toolbars and collaboration for solutions23:45 The need for transparency and data-driven decision-making