3. Understanding what makes Gez Z tick—Bart Caylor

Understanding Generation Z Bart leads Caylor solutions which focuses on helping higher ed institutions with recruiting and marketing. Since he primarily works to attract younger students who are 16-18, he understands what makes Gez Z tick. Here are some quick tips about Gen Z: They value authenticity more than polished productions They’re more comfortable with a shaky, video on YouTube of someone talking about a product they love than a polished video that is put out by a brand. They like personalized and customized content.  Bart recommends using BombBomb to easily send personalized videos to people as a part of your emailing. It’s important to think through the specific channel you are using and how that relates to your audience. For example it still works well to use email and Facebook if trying to reach a kid’s parents. Meanwhile texting, instagram and snapchat are more likely to work for teens.  They generally don’t check their email very frequently. Then if you are reaching out to baby boomers, a hard physical letter is most likely to get their attention. You want to create content to be scannable, as most people won’t read a 3 page letter - be crisp and clean with your wording. If you're just promoting your brand, you're just going to fade back into the noise. But if you are helpful and provide answers to their questions, people really appreciate that and will start to trust you. Tips for producing video content If you are producing video content you may want use captions in  your videos, and you definitely want to use good key words, hashtags, an engaging title, and description to add to your SEO on google. Tips for virtual creative teams It is extremely important to do video-based meeting with your remote team since you don’t have that in time in person. Have some non-creatives in charge of the whole process, they have the gift of administration and organization which often times, creatives don’t necessarily have Have regular weekly meetings (video calls) to stay in contact Work is about relationships at the end of the day - with clients or the team so it’s important to keep those relationships strong. Create a team that you trust and has the same vision as you. Caylor Solutions can be found at www.caylor-solutions.com.  They are a team of 40 virtual contractors who can be assembled into the perfect team to help you with your marketing solutions.