3 Ways Data Drives Revenue & How to Measure It with Evan Nelson

Reporting is retrospective. Data is proactive. There’s only so much we can gain by analyzing a report, but taking a holistic view on all the data available can be the difference between a struggling business and a thriving one.Some of the insights your business desperately needs might already be buried in your data, assuming you’re willing to look closely enough. And now with AI, this process is becoming much faster and smoother. So there’s no excuse not to embrace a data strategy.In today’s episode, we are joined by Evan Nelson, VP of Customer Experience at Cognism, to explore the impact of data on revenue, actionable ways to measure it, and three ways data can drive sales and improve decision-making. Timestamps:00:00 Intro01:20 Evan’s Background03:58 Data and Reporting in 202406:39 How Data Drives Revenue09:33 Win/Loss Analysis14:34 Segmentation & Territories17:01 Churn Analysis21:47 AI and Data25:22 Outro Quotes:“There is no professional that improves their performance by winging it and not knowing the data.”“For a lot of folks, data isn't important until it might be too late.““The second you start to understand your customer base and how you're going to market, it becomes game-changing. You can actually build out teams that are so much more efficient.”“It's not just about where am I winning, or where am I losing. It's about what are the common traits of those.” Hit the subscribe button on your favorite podcast player so you don’t miss the next episode.______________________________________________ If you’re a leader and want to integrate an AI or RevOps strategy into your org - book some time with us to talk about how we can build a custom system for your needs:https://savvycal.com/Jake-Dunlap/modern-leader Get instant access to AI Sales Prompt Pro, our new premium Notion database with the best ready-to-use prompts for chatGPT. Grab it here and join our community for only 50€/year: https://skaled.com/insights/ai-sales-prompt-pro Join us in one of our workshops to learn how chatGPT can boost sales in your organization: https://skaled.com/insights/ai-sales-accelerator/ Registrations are OPEN for ‘Sales AI Unleashed’, a webinar series w/ Kevin Dorsey. Join 1000+ sales leaders who are mastering AI and chatGPT during our free live sessions. Sign up here: https://bit.ly/sales-ai-unleashed-series Sign up for the Modern Leader newsletter for more tips and talks from Jake:Email: https://skaled.com/modern-leader-sign-upLinkedIn: https://bit.ly/modern-leader-newsletter______________________________________________Follow Evan: Linkedin: https://www.linkedin.com/in/evan-nelson-4326683b/Website: https://www.cognism.com/ Follow Jake:LinkedIn: https://linkedin.com/in/jakedunlapInstagram: https://instagram.com/jake_dunlap_Twitter: https://twitter.com/jaketdunlapWebsite: https://jakedunlap.com