3 Ways to Fix Your LinkedIn Content as a Cyber Consultant

You're posting on LinkedIn every week and still not landing a single cybersecurity buyer conversation. In this episode, Deirdre Martin breaks down why LinkedIn's 2026 algorithm change and your buyer's own behaviours are working together against generic, high-frequency content, and what to write to change that in your favour. Deirdre works with cybersecurity consultancy founders on positioning, messaging and scaling. You'll leave with 3 practical approaches, the 2-Part Hook, the point-of-view post and the Myth-Truth Sandwich, to make your next LinkedIn post worth a buyer's attention instead of another scroll-past. For the full list of takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog