3 Ways to #GetGoodAtMedia in 2026

In this episode of #MediaSnack, Tom Denford and David Indo explore the complexities of media investment and its potential for driving business growth. They emphasize the importance of viewing media as an investment rather than a cost, highlighting the need for aligning internal media capabilities with external agency partners. The duo provides actionable insights on optimizing media strategies by focusing on internal capabilities, external partnerships, and paid media investments. With a trillion dollars spent annually on media, they stress the importance of leveraging this investment effectively to avoid wastage and gain a competitive advantage. **What You'll Learn:** - How to shift your mindset to see media as an investment in growth. - The three-step framework for optimizing internal and external media operations. - The importance of transparency and auditing in media spend. - How to align your organization and agency partners for maximum media effectiveness. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com.