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#3 What’s next for data? episode artwork

Oct 15, 2018 27 min

#3 What’s next for data?

from Project NEXT Hosted by Brian Martin - Project Worldwide

Brian talks with Parinaz Vahabzadeh, Founder and CEO of Blue Boat Data, an enterprise software startup in the analytics and marketing space. They discuss the challenges of data management, the promise of analytics, and the what’s on the horizon for data. Parinaz draws on her experience in direct to consumer marketing roles she held in companies such as J Crew and Ralph Lauren to clearly articulate the marketing teams' pain points in accessing and fully benefiting from customer data analytics. This inspired her on her entrepreneurial journey to create solutions adapted to the need of today's CMOs. “People making line of business decisions should have access to data in a way that doesn't involve them having to email the data science team.”

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#3 What’s next for data?

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