#3: Why do small to medium sized business struggle with content marketing?

Let's talk about the challenges small and medium businesses (SMBs) face with content marketing. Explore the key content marketing issues like limited resources, content quality versus quantity, engagement, data analytics, and algorithm changes. Aside from highlighting common behavioral and cultural pitfalls, the episode offers practical steps for SMBs to begin content marketing, and emphasizes the potential of content marketing for SMBs when they tackle these issues strategically. (00:00) Introduction (01:27) 5 key challenges faced by SMBs in content marketing (03:32) Commonalities behind the 5 key challenges faced (07:53) Practical steps for SMBs to get started with content marketing (09:40) Behavioral and cultural pitfalls to avoid (that nobody talks about) (11:39) Likelihood of content marketing being adopted by SMBs