3. Why Product/Market Fit Should be the First Objective of any Organization w/ Brandon Mateika

Forty-three percent of start-ups fail because of a lack of product/market fit.   Brandon Mateika is passionate and a tad bit unrelenting when it comes to helping business owners achieve their business goals and objectives. Brandon breaks down the steps new and existing businesses should take to validate product/market fit. He shares a number of real-world examples of success and learnings from the companies he works with. Brandon is the CEO and founder of Sales and Marketing Inc., a growth agency dedicated to taking the confusion out of sales and marketing. He specializes in the SMB market, but has worked with numerous Fortune 500 and Inc. 5,000 companies across the United States and globally, including companies as large as Google. In addition to running Sales and Marketing Inc., Brandon works with America’s SBDC of Iowa, 1 Million Cups, Kirkwood Community College, and the University of Iowa as a mentor and business coach. Due to this outreach, he has helped over one-hundred business owners across the United States reach new levels of success personally and professionally.  Brandon’s Social Channels: LinkedIn Website