3: Why you should visit your local spice (wo)man at the wet market | Jeya Seelan, founder of Jeya Spices

Jeya Seelan: “It is so easy to just take a product off the shelf and use it in cooking… but what they won’t get is nuance. They won’t get the same knowledge that I will share with them or the versatility where I can customize the spice powder for them.” Seelan, the founder of Jeya Spices who learnt the art of spice blending from his father, joins Singapore Noodles founder Pamelia Chia to share about the artistry behind spice blending, plus: *How you can instantly build rapport with wet market vendors* *The future of the wet market* *What the arrival of Chong Pang City and loss of Chong Pang Market will mean* *What the benefits of going to your local spice (wo)man for spice blends are* *Why it is important to establish a relationship with wet market vendors* To contact Pamelia with comments, questions, or speaker ideas, please email [email protected].