EPISODE · Sep 5, 2025 · 11 MIN
3 WORDS That Can BOOST Your Engagement 60% 🚀 Airport People Movers Are Not Rides! Jay’s SCOOP | Ep. 407
from Do This, NOT That: Marketing Tips with Jay Schwedelson
The smallest detail can make or break your engagement, and Jay Schwedelson is fired up about it. Forget the fancy hooks and long copy—the first word of your subject line or post might be the single biggest factor in whether people keep reading or scroll right past. He breaks down fresh data on LinkedIn, email, and Instagram that shows just how powerful those opening words really are, plus exactly which ones get the biggest lift.ㅤBest Moments:(01:19) Why the very first word of your subject line changes everything(02:31) How LinkedIn’s mobile notifications only show your first three words(03:21) Contrarian, commanding, and relatable openers that boost engagement(04:27) The surprising first words that lift non-sales email opens by 20%(05:15) Which urgency words drive sales emails like “last” and “ends”(05:54) Why Instagram engagement lives or dies in the first two secondsㅤPartner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!
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3 WORDS That Can BOOST Your Engagement 60% 🚀 Airport People Movers Are Not Rides! Jay’s SCOOP | Ep. 407
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