3 Years Bootstrapping - Diana Greenhalgh, MyBespokeRoom.com

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Diana Greenhalgh from MyBespoke Room.com about how she bootstrapped her business for 3 years before successfully raising £800,000 to fuel the growth of her online interior design business, bringing in her customers as investors, and stress testing her pitch before going to investors. MyBespokeRoom is the UK’s first affordable online interiors business, and the go to place when you think about doing up your home or refurbishing a property, whether you’re looking for help, advice, design services or simply inspiration. After funding the businesses herself for the first 3 years, Diana and her co-founder Laura secured their first funding round from angel investors. In this episode, you'll discover... The importance of bootstrapping, and how to mitigate financial risk around that How customers can be a fantastic source of early investment, as they already love what you do The importance of planning your round, timing, and 'stress testing' your investment offer and pitch For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/