3. Yesterday's customers are not today's customers. Here's why

from Frictionless Growth Marketing · host Sonia Thompson | Inclusive Growth & Customer Experience Strategist

The future is more diverse than it has ever been, which means the makeup of the people your business serves is shifting. In this episode, I go over how to translate the changing demographics of the day-to-day world into your business marketing. Together lets reimagine who your Ideal Customer Avatar is to be more inclusive to all, not just to the “typical” customer that businesses spent decades focusing on. Get the episode transcript here Get the Inclusion & Marketing newsletter

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This episode is 13 minutes long.

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This episode was published on January 18, 2022.

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