30.12.24 Superfoods and Supplements: What's Working in Wellness

This podcast discusses popular products and shopping trends from 2024, drawing on insights from retailers like Boots and Morrisons. ● Boots: This segment covers trending beauty and wellness products at Boots in 2024, such as the Ordinary Hyaluronic Acid Serum and No7 Future Renew Day Cream. It also touches on the rise of superfood ingredients like Lion's mane mushrooms, and the popularity of magnesium supplements. ● Morrisons: This section reports on Morrisons' efforts to compete with budget retailers like Aldi and Lidl. It details Morrisons' price-matching strategy, where they've lowered prices on over 500 products to match or beat their competitors. ● Aldi: This segment focuses on Aldi's response to the growing popularity of Veganuary. It highlights the launch of Aldi's largest-ever vegan range, featuring plant-based alternatives for popular items like burgers, kebabs, and even smoked salmon.