EPISODE · Jun 4, 2025 · 2 MIN
:30 and :60 PSAs from IIHS about teen driving and "the hundred deadliest days" of the year
This audio represents three PSA productions from the Insurance Institute for Highway Safety (IIHS) about teen driving—especially during the period between Memorial Day and Labor Day, which is referred to as "the hundred deadliest days" of the year. More information is available at iihs.org/teens. In order, the productions are: a basic :30 with no music bed; the same :30 with a music bed added; and a single :60 with a music bed. The audio is downloadable here in Wave, while the related scripts are below. -- :30 PSA -- “Teen-drivers are three-times as likely to be involved in a fatal crash as those 20 or older. And, there’s a big uptick in crash-deaths between Memorial Day and Labor Day—during what’s called ‘the hundred deadliest days’ of the year. The ‘Insurance Institute for Highway Safety’—or ‘I-I-H-S’—offers free, online resources, to help parents make smart decisions about vehicle-choice, setting rules for their teen, and more. Learn more at ‘i-i-h-s’-dot-org-slash-‘teens’.” -- :60 PSA -- “Immaturity and inexperience make for a high-risk combination behind the wheel. That’s why teens are three-times as likely to be involved in a fatal crash as drivers 20 or older. And, there’s a big uptick in crash-deaths between Memorial Day and Labor Day—during what’s called ‘the hundred deadliest days’ of the year. The ‘Insurance Institute for Highway Safety’—or ‘I-I-H-S’—reminds parents they can make a difference. This includes: setting a good example with safe-driving habits; putting their teen in the safest vehicle possible; and establishing ground-rules to limit risk. ‘I-I-H-S’ offers free, online resources that can help parents make the best decisions, as their teen transitions to the driver-seat. Learn more at ‘i-i-h-s’-dot-org-slash-‘teens’; that’s ‘i-i-h-s’-dot-org-slash-‘teens’.”
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:30 and :60 PSAs from IIHS about teen driving and "the hundred deadliest days" of the year
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