#30 - Bas Schnater - What is fan engagement and how to apply it with the fan engagement expert

What is fan engagement and why should all sports work with it every week?Today’s guest is Bas Schnater, who got hooked into fan engagement at a conference in Australia and is nowadays​ one of the best-known experts on fan engagement and CRM in Europe. He basically applies data analytics & science to improve fan engagement and to improve revenues in sports clubs. He has been and still is a consultant for football leagues throughout Europe and the UEFA, as well as a guest speaker for various educational institutions. Here are some highlights of the show:4.40 - He got into fan engagement at a conference in Australia9.55 - Got a job at AZ, but how?16.10 - Data and methods you need to know23.25 - What is fan engagement?28.21 - Walk the fan journey31.40 - Listeners questions46.20 - How to work with fan engagement with minimal resources55.40 - Data maturity model1.05.40 - Fan engagement with NFTs?1.13.40 - TrendsContact info Bas SchnaterLinkedIn | Twitter | WebsiteWe do this third season together with our collaboration partner Sportidealisten, the job platform only for the sports industry, find your dream job or dream candidate today. Head over to sportidealisten.com to learn more.Want to join us behind the scenes?Join us and our guests behind the scenes on Instagram, find us @sportviewspodcast.If you got any feedback or want to recommend any future guests feel free to let us know on Instagram or send us an email at ⁠info@⁠sportviewspodcast.se⁠Learn more about the podcast and suggest guest and topics to us at our website ⁠sportviewspodcast.se⁠If you enjoyed this, please give us a review so more people like you can find this and other inspiring episode from us.Find our podcast at your favorite podcast platform, search Sport Views Podcast.Connect with us!Jakob - LinkedIn | TwitterFilip - LinkedIn | Instagram | WWWLogo: Markus Wikenstål (www.markuswikenstal.se)That’s a wrap, see you in the next episode!Vi säger så!