30. Buying Real Estate in 2024 with...Letters? Direct Mail Marketing w/ John Klingelhoets

Real estate investing has two forms: active and passive. Passive is what most people think of when you say real estate investing, where you buy an asset, and it generates some sort of cashflow for you. Active investing takes this and applies the principles of business, including scale, value-add, management, and more. Today's guest, John Klingelhoets, began investing in real estate a decade ago. But during this process, he found it very beneficial to send letters - direct mail - to help him find more deals. Eventually, the deals started coming in, his friends wanted letters just like his, and it became a direct mail business. If you think of real estate as not just an asset, but also a business, you can take advantage of a powerful aspect of capitalism: Business-to-Business sales, or known as B2B. But of course, if the businesses provided services to each other are YOUR businesses, there's much more opportunity to expand into multiple niches at once.  So, how can you leverage the power of B2B to grow your real estate portfolio? And can direct mail play a role into it? Find out in this week's episode!  Learn more about John and Robot Ink here: https://www.robotinkmarketing.com/  Take advantage of today's market conditions with our investing firm: https://cedar.cc/invest  Find this podcast on YouTube: https://www.youtube.com/@SavingCapitalism Get more free resources here: https://ajosborne.com/