30. Content To Keywords: The Toolbox to Start Understanding SEO and YouTube with Elise Michelle

Content creation rules the world of marketing. Some companies know how to use it to their advantage, while others are still struggling to reach their goals. Brands  are trying to fit square pegs into round holes, attempting to use any piece of content on all  social platforms, whether it's long-form content in short-form spaces or trying to use YouTube in the same fashion as Instagram. The failing isn't in effort, but in the understanding of the platforms and strategies that marketing teams may be implementing. In today's episode, we are joined by expert YouTube strategist, and entrepreneur educator, Elise Michelle. With a mission of empowering women to use Youtube to reach the people they want to help, Elise has been guiding women entrepreneurs for over 7 years and has worked in all industries, from ecommerce to coaching and everything in between. From her teachings, her clients learn that by investing just 15 minutes a day in video strategies, they can get more traffic to their websites and make more sales. Listen in as we speak about: The 'long-form vs. short-form' content debate for marketing Understanding YouTube as a search engine, and how to utilize SEO keywords Diversifying your video strategies to match the content you're creating How you set up your YouTube channel may be just as important as your content  The evergreen side of YouTube and how to use low-ticket offers for revenue generation    And much, much more!   Connect with Elise:  Instagram YouTube Facebook FREE step by step guide for doing YouTube SEO/Keyword Research Connect with Ninety Five Media: Website  Instagram Join us inside our FREE course, Master Your Marketing