30 DO NOT Blog Until You Listen to This

“You're such a tool”… is what we should say to EVERY thing we do in private practice.In other words, you should be asking yourself, "Is what I'm doing (blogging, writing newsletters, podcasting, advertising on t-shirts) serving me or not?"Blogging is the topic I want to cover today. In this episode, I share the blog goals that impact how I work right now. These are the latest additions to my arsenal, and I've been blown away by how effective they are!Take most would-be bloggers for example. Blogs become another 'have-to' on their list of 'to-dos' and so instead of being amazed by hitting their strategic growth goals,  they are stressed out by the process and underwhelmed with the results. In this episode I take you behind the scenes of WHY you should have a blog and WHY NOT and give you great tools so you can hit the ground running.One of those great tools is the editorial calendar. I've been using a lot since stepping back and revamping the marketing goals at Kate Walker Training (See Episode 18). This is a great way to maximize the team's potential if you are a group practice and even if you're not, it will keep YOU happy and engaged and excited to get the blogging work done.Why?So blogging goes from a chore you dread to an amazing marketing tool with a great ROI (return on investment)! So tune in and enjoy!Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.