30 Email Tips in (About) 30 Minutes

Want to improve your association’s email performance and boost member engagement? Email inboxes are overflowing now more than ever, and the competition is stiff. So how do you cut through the noise? Higher Logic’s resident email marketing experts Beth Arritt and Vivian Swertinski share a fast-paced walkthrough of our top 30 email tips. They cover things you might know about (but don’t always do) and items you may not know about at all. In this session, you’ll learn common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement.