30 – Friction: From challenge to change, sustainable growth, and the spark behind innovation

In this episode of The F Word, we’re joined by Lyssa-Feê Crump, marketer, sustainability advocate, and self-confessed all-round nerd – as we talk about Friction: how the tough stuff often pushes us toward something better.Currently Head of Marketing at Hiyield (an employee-owned, B Corp certified digital agency with a big Focus on sustainability), Lyssa shares her personal and professional journey, including how a moment of Friction during the pandemic led her to launch her own business, and how Friction continues to spark new ideas, solutions, and opportunities today.We dive into:• The real meaning of Friction, and why it’s not the same as conflict• Why being uncomfortable can be the launchpad for creativity and innovation• How digital tech and marketing still carry environmental impact, and what businesses can do about it• Why sustainability isn’t about perfection, but progress• Employee ownership, inclusive design, and how to build better From day one• Web accessibility and why it matters (plus advice on how to get started)Whether you’re growing a business, building a team, or Figuring out how to be “just that little bit better”, this episode is packed with honest reflections, useful insights, and a whole lot of spark."Friction isn’t the problem – it’s the spark. Comfort might feel nice, but it rarely changes the world."Enjoy episode 30 of The F Word.Find out moreHiYieldwww.hiyield.co.ukInstagram: @lyssacrump ⬅️ link https://www.instagram.com/lyssacrump/LinkedIn: www.linkedin.com/in/lyssafeecrump📚 Books mentioned:– Radical Candor by Kim Scott ⬅️ link - https://www.radicalcandor.com/ For more episodes, head to whyfield.co.uk/podcastsAnd… For more From us, Find us on all socials at @whyfield