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#30 - GA4: O fim do Universal Analytics episode artwork

Apr 25, 2022 29 min

#30 - GA4: O fim do Universal Analytics

from Podcast DP6 Hosted by DP6

O Google anunciou recentemente grandes mudanças no mundo do Analytics: a versão Universal do Google Analytics acabou de receber sua data de fim que será dia 01 de Julho de 2023 e isso implica muitas mudanças e necessidades de adaptações. Com a notícia do fim desse serviço, as empresas terão que encarar seu sucessor, o GA4. Nesse episódio, fizemos uma roda de conversa com nossos hosts Jaime e Bianca (Caju) e nossos convidados Iris Grillo e Caio Grecco, ambos Business Analytics na DP6 para falar sobre o impacto dessa notícia para quem usa o GA. Rolou muito papo sobre a migração para o GA4, dificuldades nessa transição, diferença na coleta e processamento de dados e muito mais. Faça o download grátis do ebook “Road to GA4” e confira como nós podemos te ajudar nesse processo aqui: https://info.dp6.com.br/lp-road-to-ga4

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#30 - GA4: O fim do Universal Analytics

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