30. Hacking Human Proteins for Health with Laura Katz of Helaina

Startup founders and entrepreneurs, take note: Laura Katz is on the cutting edge of the food-as-medicine category as the Founder and CEO of Helaina, the first company to bring human proteins to food. Helaina produces human milk proteins that are identical to those in breast milk, creating a new category of infant formula, and a new opportunity for humans of all ages to optimize health using micronutrients. This is a FASCINATING deep dive into the wonders of food science and what it can do for our long-term health.Laura became NYU’s youngest ever adjunct professor in Food Science & Technology in 2017 and was featured in Forbes’ 30 under 30 list in 2022.Founded in 2019, Helaina's first protein is Effera™ Human Lactoferrin, an iron modulating protein with applications for active nutrition, women's health, healthy aging and infant populations. Based in New York City, Helaina has raised more than $40 million from leading investors. We dig into:Food science--it's not all a bad thing!Black market breast milk--why everyone is trying to access these bioactive proteins for better healthLactoferrin as the holy grail of bioactive proteins Colostrum vs lactoferrin: how to understand the differenceThe challenge of marketing a science-based business to the average consumerWant more? Sign up for the All Too Well newsletter for Erica's weekly wellness wisdom with a side order of fun.RESOURCESWebsiteLinkedIn Laura Katz XFollow: @misshussWork: www.ericahuss.com