30: How to make digital advertising more relevant

In a digital advertising world dominated with cat videos, how do you break through the attention wall and get your charity’s message heard through the noise? In this week’s podcast episode, WWF UK’s Senior Online Acquisition Manager, Joe Trigg, will share successes and failures of navigating a saturated ad market and the strategies they use to piggyback trends.   Joe uses examples such as Black Friday, Christmas, and Emergency Cash Appeals, to show how WWF UK has managed to drive strong ROI at scale in an ever-changing digital landscape. He explains how allowing real-world events to filter through into your charity’s paid social, paid search, and display strategies can be an amazing force for impact, growth and donations.