30 in 30 - Episode 15 - Are You Talking to Customers the Wrong Way? - Amanda Ford

This episode of The UK Flooring Podcast welcomes Amanda “Panda” Ford, founder of The Financial Planning Club, for a practical look at how understanding different personalities can improve the way you sell, communicate and manage people.Amanda introduces Insights Discovery, a psychometric profiling tool that uses four colour energies to explain how people prefer to communicate, receive information and make decisions.Some customers want every detail about the flooring, preparation and installation process. Others simply want the price, the timescale and a clear answer. Treating both customers in exactly the same way can create friction, lose trust and potentially cost you the job.Amanda explains how flooring professionals can begin spotting different communication styles from the questions customers ask, the language they use and even the way they enter a showroom. The goal is not to label people or completely change your personality. It is to recognise when your usual approach may need adjusting.The conversation also explores the value of surrounding yourself with other business owners. Amanda shares an outsider’s perspective on the flooring industry and explains why the community inside the Cockerill & Co Alliance is so valuable, regardless of whether someone is working alone from a van or running a seven-figure company.What You’ll Learn in This EpisodeHow Insights Discovery uses four colour energies to explain communication preferencesWhy some customers demand detail while others only want the price and timescaleHow to identify different personality styles during surveys, quotations and showroom conversationsWhy listening and asking better questions can improve your sales processHow to adapt quotations and information packs for different types of customersWhy your natural communication style may connect with some people but alienate othersHow better self-awareness can improve customer service, leadership and teamworkWhy business owners need a supportive community outside their own companyMemorable Quote“Once you know about yourself, you then start to understand other people.”Speaker InformationAmanda “Panda” Ford is the founder of The Financial Planning Club and a qualified Insights Discovery practitioner. She helps individuals and teams understand how they communicate, respond to situations and work with people who think differently.Where to Find The UK Flooring PodcastListen on Spotify and Apple Podcasts.Follow The UK Flooring Podcast on Facebook, Instagram, TikTok, LinkedIn and YouTube for new episodes, clips and flooring industry conversations. Hosted on Acast. See acast.com/privacy for more information.