#30 - Influence Part II - Book Summary

Hey everyone, welcome back to another episode of Wise Words Book Summaries. Today we will be summarising the second half of 'Influence' by Robert Cialdini. Last week we explored the first three principles laid out in his book; Reciprocity, Commitment and Consistency, and Social Proof. This week, however, we will be summarising the remaining three; Liking, Authority, and Scarcity. Remember, if you enjoy this episode, make sure to show us some love by leaving us a like, a comment or even better subscribe to our channel so you can be updated on when we next release an episode. Next week we will be summarising 'The Age of Propoganda' by Anthony Pratkanis and Elliot Aronson, thus building on the influential principles laid out in this book, but more so in the direction of how they are abused on an everyday basis. We hope you enjoy! ------------------- Chapters: 00:00:00-Intro 00:16:58-Overview 00:01:16-Liking Principle 00:01:48-Physical Attractiveness 00:06:07-Similarity 00:09:49-Compliments 00:12:38-Contact 00:17:49-Conditioning and association 00:24:56-Cooperation 00:29:05-How to say no 00:30:52-Authority Principle 00:48:19-How to say no 00:54:45-Scarcity Principle 01:10:27-How to say no 01:11:13-Actionable Ideas 01:11:38-Compliment well 01:11:48-Using labels to create a reputation to uphold 01:16:49-Reference a weakness 01:17:51-Make information seem restricted 01:20:15-Give people the choice 01:23:05-Remind people of their commitments 01:23:31-Ask people for advice, not feedback/opinion 01:26:35-Top Take Aways If you enjoyed this podcast make sure to check out our other content on our other platforms: - Website: https://wisewords.blog/ - Instagram: https://www.instagram.com/wisewords.blog/ - Twitter: https://twitter.com/wisewordsblog - Facebook: https://www.facebook.com/WiseWordsBlog If you enjoyed this podcast make sure to check out our other content on our other platforms: Website: https://wisewords.blog/ Instagram: https://www.instagram.com/wisewords.blog/ Twitter: https://twitter.com/wisewordsblog Facebook: https://www.facebook.com/WiseWordsBlog