#30 - Influence Part II - Book Summary

Hey everyone, welcome back to another episode of Wise Words Book Summaries.Today we will be summarising the second half of 'Influence' by Robert Cialdini.Last week we explored the first three principles laid out in his book; Reciprocity, Commitment and Consistency, and Social Proof.  This week, however, we will be summarising the remaining three; Liking, Authority, and Scarcity. Remember, if you enjoy this episode, make sure to show us some love by leaving us a like, a comment or even better subscribe to our channel so you can be updated on when we next release an episode. Next week we will be summarising 'The Age of Propoganda' by Anthony Pratkanis and Elliot Aronson, thus building on the influential principles laid out in this book, but more so in the direction of how they are abused on an everyday basis.We hope you enjoy! -------------------Chapters:00:00:00-Intro00:16:58-Overview00:01:16-Liking Principle00:01:48-Physical Attractiveness00:06:07-Similarity00:09:49-Compliments00:12:38-Contact00:17:49-Conditioning and association00:24:56-Cooperation00:29:05-How to say no00:30:52-Authority Principle00:48:19-How to say no00:54:45-Scarcity Principle01:10:27-How to say no01:11:13-Actionable Ideas01:11:38-Compliment well01:11:48-Using labels to create a reputation to uphold01:16:49-Reference a weakness01:17:51-Make information seem restricted01:20:15-Give people the choice01:23:05-Remind people of their commitments01:23:31-Ask people for advice, not feedback/opinion01:26:35-Top Take Aways  If you enjoyed this podcast make sure to check out our other content on our other platforms:     - Website: https://wisewords.blog/     - Instagram: https://www.instagram.com/wisewords.blog/     - Twitter: https://twitter.com/wisewordsblog     - Facebook: https://www.facebook.com/WiseWordsBlogIf you enjoyed this podcast make sure to check out our other content on our other platforms:Website: https://wisewords.blog/Instagram: https://www.instagram.com/wisewords.blog/Twitter: https://twitter.com/wisewordsblogFacebook: https://www.facebook.com/WiseWordsBlog