30. Innovation Accounting with Esther Gons

“Look for the impact that you want to have, and then prioritize based on impact rather than market.” – Esther Gons In this episode, the founder and CEO of GroundControl, Esther Gons discusses how innovation accounting can help organizations measure success when launching high-risk projects. She explore the need to start multiple ventures in order to predict success, and the importance of implementing formalized processes for innovation in order for an organization to create a culture of innovation. Esther also provides insight into how to measure performance metrics before beginning any project, fail fast and use learnings from failed experiments to inform future projects, and celebrate those who have saved the company money. Esther Gons is the CEO and founder of GroundControl, an innovation software company that helps corporate startup teams develop new business models. The company has clients such as Euler Hermes, DHL, and ABN Amro. Gons is a speaker on corporate innovation, innovation accounting, and startups, and was named to Inside Outside's 2022 Watchlist: Women in Innovation. Main Highlights: Unpacking the Layers of Innovation Accounting Examining Processes, Culture, and Habits to Achieve Success Mitigating Risk with a Systematic Approach Key Quotes: " To do innovation within an organization, you need multiple teams trying to validate multiple ideas. You need to understand if your teams are doing well and if they're moving forward.” – Esther Gons “Look at the impact you want to make, because otherwise you're never gone make that change." – Esther Gons Connect with Esther LinkedIn: https://www.linkedin.com/in/esthergons/ Website: https://estheremmelygons.nl/ LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes. These are proven solutions to advance your innovation process. Check out our website innovationmeetsleadership.com or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube Don't forget to subscribe and leave a 5-star review! Let’s go transform something!