#30: Inside M+C Saatchi Americas’ Growth Strategy, With CEO Nadja Bellan-White

This week on Agency Business, Olivia and Brian speak with Nadja Bellan-White, group CEO of M+C Saatchi Americas.Nadja explains how the agency is structured to compete across disciplines—from creative and PR to sports marketing and issues management—while remaining lean and independent. She outlines how the team scopes work through upfront strategy sessions and how a focus on speed, senior talent, and selectivity shapes their client roster.She also discusses:Working across time zones and markets without holding company overheadHow M+C Saatchi is experimenting with hybrid and outcome-based pricingThe impact of AI on pricing, talent needs, and critical thinkingWhat it means to be publicly traded in a market dominated by private peersHow clients are shifting toward smaller RFPs and project-based workPlus, in our weekly news segment, Brian and Olivia discuss:Publicis’ continued growth and investment in techOmnicom’s increased use of principal-based tradingAccenture’s reported talks with WPP and what it might signal for both firmsHow agency models are evolving in response to uncertainty in the U.S. marketSubscribe to the Agency Business newsletter for episode notes and industry analysis every Monday.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.Email us!📩 Brian at [email protected]📩 Olivia at [email protected] Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.