#30 kindasorta studio's Mallory Loar on supporting communities for tech companies

Mallory discusses (1:00) spending 10 years in San Francisco, (2:33) working in community brand and content marketing at Tumblr in 2010's, (3:00) starting a blog to connect with other gamers, (3:37) working at Discord as an early employee after her blog took off, (4:50) starting whatever studio, (5:37) joining Bolt.new as a fractional marketing officer, (6:30) raising money for kindasorta after leaving Discord, (7:45) playing video games with her dad growing up, (9:23) the role of communities in gaming, (13:40) old school gaming communities or LAN events, (17:50) the rise of PC rooms across Korea and Asia, (19:28) console gaming being more popular in the West, (21:25) recreating old games that she played as a child with AI, (25:05) helping early-stage tech companies build their community from the ground up, (26:00) doing a hackathon for her client, (26:55) doing grassroots and social media campaigns for enterprise companies, (28:55) working with clients for between 3-6 months, (30:55) focusing on brand awareness or word-of-mouth marketing for tech clients, (32:36) attracting prosumers for Bolt.new, at a hackathon by naturally building a way for people to use their product, (33:50) partnering with 10-12 other AI companies to offset the 1 million dollar prize money, (36:45) building trust for tech products through community, (38:36) working with companies that are Series A and beyond, (39:50) building community on Discord through challenges, (43:01) handing off Discord communities to clients post-project and (43:36) leaving security to pursue kindasorta studio.   Links:  www.kindasortastudio.comhttps://www.linkedin.com/company/kindasorta-studiohttps://www.instagram.com/malloryloarhttp://www.linkedin.com/in/malloryloar   Find us on:  www.instagram.com/socialgoodpod www.youtube.com/@SocialGoodPodcast https://open.spotify.com/show/6OBpddWHUqO1jGWsMHidmG https://podcasts.apple.com/us/podcast/social-good-podcast/id1562812869 https://music.amazon.com/podcasts/435c2adf-d21c-42b6-8dd8-50132dd97fac/social-good-podcast Also by Soo Jung: Support me on my journey in building my charity dining app. Sign up for my waitlist at www.getyourbrighton.com