30. Marketing in Japan - with Nanako Aramaki of Tamlo

Nanako Aramaki, Chief Localisation Officer, from Tokyo/London content marketing agency Tamlo, joins Steve in a chat that covers the specific considerations for digital marketing in Japan. Copying and pasting your global campaign won't cut it! Localisation is the key. We also cover social media in Japan, the rise of influencer marketing, and the importance of building trust with your Japanese audience. Nanako brings a fresh perspective. Enjoy! For more on marketing in Japan visit the sales and marketing section at https://exporttojapan.co.uk/guide/ For more about Tamlo visit: https://tam-tamlo.com/en/