#30 - Perfectionism: your biggest enemy

Spending 3 months working on your website, choosing your branding color, or designing that perfect logo are the most common and most costly mistakes that you can make in your business when starting out. Not only are they the most common mistakes, but also the biggest factors that are preventing you from actually growing your brand. Let me explain… Most people give themselves the excuse of not being ready, therefore they won’t show up at all for their business. They give external factors more power than their ability to commit to their business. I’ve seen so many people not doing the things that they know they should be doing, not because they’re not qualified to do it, but because they don’t believe they have what it takes to make it happen. They have limiting beliefs that prevent them from actually taking action. Shownotes: stevendecuba.com/episode30 Free Personal Branding Guide: stevendecuba.com/personalbranding