Generative AI for PPC: How to Maximize Impact - Adrienne Shaver [PPC Zone Nov 2024]

Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch.  She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion of ethical AI and AI enthusiast/evangelist, she empowers small to medium-sized businesses by integrating AI LLM platforms and tools to optimize strategies and enhance customer engagement. Adrienne’s approach is rooted in empathy, focusing on building authentic relationships and delivering purpose-driven marketing strategies for both B2B and B2C sectors. You can find her on LinkedIn: https://www.linkedin.com/in/adrienneshaver  For more from the November 2024 event, visit https://ppc.zone/events/ppc-zone-november-2024  Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. Sign up for a free full functionality trial at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship