#30 Rocking the Recession w/ Jonathan Slain, Recession Expert

Jonathan Slain (https://Recession.com/) is a recession expert, speaker, EOS (Traction) implementer, and helps companies slingshot past the competition in downturns. Having come from the world of investment banking, working on mergers and acquisitions, Jonathan has seen firsthand how businesses with successful leadership mistakenly hit plateaus. Now, working exclusively with Founders, Owners, CEOs, and Management Teams, Jonathan uses that experience to help best-in-class companies worldwide achieve their vision of success. Whether working with entrepreneurial niche/specialty firms or large corporations ($10M+ in annual revenue), the direction and insight Jonathan imparts, positions businesses to advance to levels they dream about often, but rarely achieve on their own. Jonathan’s book, “Rock the Recession: How Successful Leaders Prepare For, Thrive During, and Create Wealth After Downturns” is available on Amazon (https://www.amazon.com/Rock-Recession-Successful-Leaders-Downturns/dp/1544501919). Use Coupon Code “DDCEO” at https://recession.com/shop/ to get 50% off the "Rock the Recession" Workbook. SHOW HIGHLIGHTS 4:15 Dad was a used car salesman - you can haggle at Best Buy and Home Depot 6:30 Working with family is the BEST way to maintain a great relationship 9:45 Integrity - core value 13:20 First job 15:20 Where does your energy come from? 18:00 Everyone should work for tips at some point in their lives 20:30 How to develop a super strong work ethic 21:00 How a strong work ethic can go wrong 23:30 Hard to read the label when you’re in the jar 25:00 College & first gigs 31:00 Valedictorian - building academic career for a scholarship 34:00 Post-college investment banking - getting involved with brother’s franchise 36:00 Hard time working for someone else, that’s why I’m an entrepreneur 39:00 Leaders making clear paths to leave and come back 40:30 Boring interview questions for a job interview 41:00 Employees coming back to leaders 43:30 Gym investment stories - 30 years old with 30 employees 45:30 Enter “Traction” and the EOS system; most unit ad revenue goals 46:00 No one wants to buy Personal Training sessions in a recession 47:00 Recessions are opportunities as long as you have a plan 49:00 Example of a plan; 70x ROI - “How to thrive and grow during a recession” 50:30 Gary meeting Paul - fast friends - If we didn’t switch to maintenance we’d be in a different business today 52:00 Getting through the Great Recession and writing the book - Discovering his passion 59:00 This project was his recession plan 1:00:00 Inverted yield curve 1:02:30 First steps to helping a new company to become recession-proof; avg score is a 38 1:04:00 Gary - how to be as busy during a recession as you are in a bull market 1:05:00 Which industries to get into to prep for a recession 1:09:30 How to mitigate risk 1:12:30 Core values 1:18:00 Could you have achieved this success anywhere else? 1:22:00 How to rock your life? 1:24:00 Quinton’s true takeaways Visit the DDCEO BLOG: http://ditchdiggerceo.com/ Follow DDCEO on Instagram: https://www.instagram.com/DitchDiggerCEO