30 – The Building Stewardesses: Construction Guides at the World Trade Center

As construction commenced in 1968 on the largest building project since the pyramids, questions and controversies swirled around Lower Manhattan. How tall? Why two? What’s a slurry wall? A kangaroo crane? Where are the small businesses going to go? What’s a world trade center and who needs it anyway? Guy Tozzoli, the Port Authority visionary behind the building of the Twin Towers, had an inspiration—”Construction Guides.” Friendly co-eds in mini-skirt uniforms were posted at corner kiosks on the site to inform an inquiring public and put a pretty face on a controversial issue.