30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing, and improve master data management.He covers challenges in distinguishing corporate from free email domains, the evolving landscape of digital attribution as cookies disappear, and the importance of domain mapping for cybersecurity and compliance. Blake emphasizes that leveraging domain intelligence is essential for effective enterprise risk management in today’s digital economy.Learn more about Blake's work HERE.Connect with Blake on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published Oct 6, 2025

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30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name

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