30. The Role of Wellness in Low Season Travel with Ged Brown

Today, I delve into the pivotal role of wellness within off-peak travel periods. As wellness leaders, we understand its significance in mitigating seasonal fluctuations for hotels in specific destinations. While travel trends evolve, the human desire for exploration and revitalisation remains constant. In this enlightening conversation, I speak with Ged Brown, a wonderful person and incredibly experienced leader in travel, tourism, and aviation. I love how he delves into the dynamic relationship between travel, wellness, and technology, and how these elements intersect to enhance our lives. Ged, the visionary founder of 'The Low Seasoned Traveller,' shares invaluable insights. Explore his podcast, Low Season Traveller, where he engages remarkable hoteliers discussing the promotion of off-peak travel. These are the explorers and adventurers, seeking meaningful connections with local communities, culture, and authentic experiences. Join me as Ged elaborates on why hoteliers are now targeting these travellers, their aspirations, and their desire to explore places during quieter periods. Without further delay, here's the captivating interview with Ged Brown.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide