30 Years of Fluid Power. Featured Guest: Mike McVay, President at Cross Company

Summary:In this episode, we sit down with Mike McVay, President of Cross Company's Mobile Integration Group, to explore his remarkable 30-year journey in the fluid power industry. From his beginnings as a mechanical engineer to becoming a leader in sales, Mike shares valuable insights on the evolution of technology, the shift towards electrification, and the critical role of company culture in employee retention. Whether you're an industry veteran or new to the field, Mike's experiences and advice offer a wealth of knowledge. Tune in to learn about the challenges and opportunities in fluid power and how to navigate them successfully.Takeaways: Mike McVay's journey from engineering to sales highlights the importance of leveraging technical skills in diverse roles.The fluid power industry is evolving with a shift towards electrification, presenting new opportunities and challenges.Company culture plays a crucial role in employee retention and recruitment, as emphasized by Cross Company's long-tenured staff.Understanding customer needs and the technical aspects of products is vital for success in sales, especially in technical fields.The integration of IoT in fluid power systems offers significant benefits in remote troubleshooting and software updates.Efficient hydraulic design is becoming increasingly important as machinery shifts towards electrification.Investing in personal development and technical competence is key to a successful career in sales and engineering.The transition from engineering to sales requires patience and the ability to handle rejection and setbacks.Cross Company's focus on culture and employee value contributes to its success and longevity in the industry.The future of fluid power involves a blend of traditional and new technologies, requiring adaptability and continuous learning.