EPISODE · Dec 7, 2023 · 51 MIN
#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content
from DTC POD: How The Best Brands Are Built · host Blaine Bolus, Mikey Taylor, Ramon Berrios
Episode brought to you by More Staffing & Capital OneNeed a new business card? Get in touch with our friend at Capital One Heather Clohessy - [email protected] 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Mikey Taylor2. Building Saint Archer3. Growth and Sale of the Brewery4. Going Against Convention5. Mikey Taylor's Content Creation Workflow6. Leveraging Social Media for Business Goals7. Renting vs. Buying: A Financial Perspective8. Success Factors: Obsession and Discipline over TalentTimestamps00:00 Learning negotiation, creators seek longer-term contracts.08:24 Attracted to skaters who own business. Beer.09:50 Discussing action sports led to creating beer.14:17 In 2011, the idea of using Instagram.15:55 Successful marketing gimmick disrupted industry and accelerated growth.20:50 Creating content from personal experiences and relevant news.23:20 Visiting Patrick's impressive studio, feeling inadequate.27:29 Maximize monetization by leveraging network and community.30:27 Expanding content across various platforms, facing challenges.32:49 Private equity real estate firm offers investments.35:30 Identifying opportunities in converting vacant malls.40:53 Embracing small town roots, striving for change.44:03 Founder discusses challenges of remote work environment.46:07 Consider factors and goals before homeownership decision.49:20 Value in frustration and drive for greatness.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our brand directory hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mikey Taylor - Co Founder at Commune Capital, Saint Archer Brewery, Sovrn Skateboards, & Avni IntelligenceRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic
What this episode covers
Mikey Taylor is a seasoned entrepreneur, real estate investor, and politician who emerged from the world of professional skateboarding. Mikey is the co-founder and the current President and Managing principal of Commune Capital, a private equity real estate investment firm. He famously co-founded Saint Archer Brewing Company - a craft beer company, as well as Sovrn Skateboards. In this episode, we talked how he transition from a professional skateboarder to a boundary-pushing entrepreneur -- and how he built a content engine to propel his craft beer to a 9 figure exit.
NOW PLAYING
#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m