300 Seconds with David Roland | Head of Brand Partnerships DACH at TikTok

Travel is one of the largest and fastest growing categories on Tik Tok” says David Roland, Head of Brand Partnerships DACH at TikTok. The platform is a great chance to interact in a new way with consumers and learn from them at the same time – it’s not a one way street! There are opportunities for all players in the tourism and travel market to succeed on the platform! How? And who does it right? David enlightens us! PS: Join the session “AIDA on TikTok – how to become a love brand for everyone” by TikTok at this year’s ITB Berlin Convention on Wednesday, 8 March to learn more about how travel brands can benefit from the rise of TikTok.