EPISODE · Feb 19, 2026 · 6 MIN
300 seconds with Sarah Kopit from Skift
from Travel Hero Podcast · host ITB
In this episode of the ITB Travel Hero Podcast, Lea Jordan, Member of the Board of Experts at the ITB Berlin Convention, speaks with Skift Editor-in-Chief Sarah Kopit ahead of her opening keynote at ITB Berlin Convention 2026’s Marketing & Distribution Track: “Travel’s Uneven Future: How Demand, Dollars, and Influence Are Shifting.” Tune in for a sharp preview of what’s changing in global travel: • why growth is fragmenting • which assumptions may no longer hold • whether AI is shifting efficiency — or power Listen now ⬇️
What this episode covers
In this episode of the ITB Travel Hero Podcast, Lea Jordan, Member of the Board of Experts at the ITB Berlin Convention, speaks with Skift Editor-in-Chief Sarah Kopit ahead of her opening keynote at ITB Berlin Convention 2026’s Marketing & Distribution Track: “Travel’s Uneven Future: How Demand, Dollars, and Influence Are Shifting.” Tune in for a sharp preview of what’s changing in global travel: • why growth is fragmenting • which assumptions may no longer hold • whether AI is shifting efficiency — or power Listen now ⬇️
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300 seconds with Sarah Kopit from Skift
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